Facebook

Are you advertising on Facebook and not sure how to integrate ROAS into your cash flow forecast?

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Services

Paid Advertising

Platforms

Facebook Creators

Project Timeline

2020 - 2021

Increased in ROI revenue

Project Overview

Facebook is an incredibly powerful tool to power your business, particularly when it comes to reaching large numbers of target customer prospectsthat resemble your existing set of loyal buyers. However, challenges can emerge in many areas. One of the most vexing challenges is being a victim of your own success! Too much success with a Facebook campaign can rapidly exhaust current levels of inventory. Depending on the length of your supply chain and restocking ability, it can be a real challenge to profitably grow your company while staggering from one large inventory purchase to the next. Facebook is also a fickle advertising marketplace. While today's buyers continue to purchase tomorrow? How can the risk of fading trends and fads be modelled and understood? 

We believe the best approach to these challenges is a comprehensive business intelligence and financial forecasting function. Prerequisites include high quality monthly bookkeeping, and a strong relational database functionality connecting the disparate parts of your business - from warehousing, inventory, cash flow and predictive analytics capability - to name just a few. Success is possible, but it takes an investment in capacity building up front.

Project Execution

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Results

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Ready to grow your company? Get in touch today!

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